Researchers from College of Missouri and College of North Carolina—Chapel Hill printed a brand new paper within the Journal of Advertising that examines the pricing and model fairness implications of manufacturers promoting their merchandise on one-party versus third-party on-line platforms.
The research is authored by Zhiling Bei and Katrijn Gielens.
It’s estimated that by 2025 4 main on-line platforms—Alibaba Group, Amazon, Pinduoduo, and JD.com—can be among the many prime 5 retailers worldwide. Within the U.S., Amazon at the moment captures 50% of on-line retail gross sales and has entry to the knowledge of 43% of the nation’s inhabitants. In China, Alibaba’s Tmall holds 63% of online sales and caters to 64% of the inhabitants throughout its platforms.
Thousands and thousands of manufacturers purpose to have a presence on these platforms; nevertheless, they worry the results of the platforms controlling entry to customers. One instance of that is how on-line platforms are inclined to commoditize manufacturers by steering clients’ focus away from brand names. A extensively in style model like Nike is allowed to showcase solely its identify, pictures of the sneakers, and a brief description on many of those web sites. You’re unlikely to see the Nike logos, colours, or different parts chances are you’ll encounter on the Nike web site. Moreover, many customers are trying to find “trainers for ladies” or “tennis sneakers for males”—and evaluating value, options, and opinions—moderately than wanting particularly for manufacturers like Nike, Adidas, or Puma. Consequently, manufacturers worry that on-line platforms may diminish model fairness.
This text appears at two alternate options out there for manufacturers on-line:
- utilizing the platform as a one-party (1P) market, or
- utilizing the platform as a third-party (3P) market.
Whereas 1P platform operations suggest promoting on to the web platform, 3P operations allow manufacturers to promote on to customers for a payment. Manufacturers depend upon 1P platforms to inventory, show, merchandise, and value their merchandise. On 3P platforms, manufacturers retain full management over pricing, product data, presentation, and assortment. For instance of the 3P mannequin, Nike “rents” house on Tmall and controls the shop structure and merchandising at the same time as Tmall takes care of the order success.
This research goals to reply the next questions:
- On on-line platforms, which mannequin will profit manufacturers essentially the most: 1P or 3P?
- What kind of manufacturers stands to realize roughly from both 1P or 3P operations?
- To what extent do platform-specific components change the influence of 1P or 3P operations?
Utilizing the Chinese language on-line B2C market because the empirical context, the researchers analyze 1,719 manufacturers in 102 shopper product classes and observe whether or not they begin 1P and/or 3P operations between 2008 and 2017.
Bei says that “We discover that including a 1P channel might will increase unit gross sales, however these gross sales would principally happen at a cheaper price level, which in flip may have a detrimental impact on model perceptions. On 3P platforms, the place merchandise are offered on to clients, manufacturers retain full management over pricing, product data, presentation, and assortment.” Nevertheless, though 3P platforms don’t get entangled in model administration, they typically create an setting the place manufacturers and their licensed sellers need to compete with unknown, doubtlessly unauthorized sellers, also referred to as rogue sellers. Rogue sellers promote items at a reduction, undercut the licensed sellers, improve downward value stress, and compromise model worth.
Gielens provides that “On common, manufacturers bear a lower of .25 proportion factors in market share after beginning 1P operations whereas manufacturers encounter a rise of .42 proportion factors following 3P operations—thus exhibiting that that each one brand-aggregator platforms aren’t created equal.” The outcomes additionally present that manufacturers on 1P platforms, the place rogue sellers can not function, are negatively impacted by the presence of rogue resellers on different on-line platforms. On 3P platforms, however, the mere presence of rogue resellers doesn’t erode the potential benefits of working on the platform, however potential beneficial properties are eroded when these rogue sellers provide merchandise at considerably decrease costs.
This research additionally sheds gentle on luxurious model administration on on-line platforms. Whereas platforms have been wooing luxurious manufacturers, many have been indecisive about promoting their merchandise on Amazon and different on-line retailers. Outcomes point out that luxurious manufacturers bear a sharper lower in market share than their non-luxury counterparts after beginning 1P operations, however they acquire extra in market share than their non-luxury counterparts after beginning 3P operations. This reveals the significance for the posh business of seizing model management (which 3P platforms present) to achieve success in on-line platforms.
The authors state that “An important takeaway for model managers is that totally different on-line platforms range within the diploma of brand name management and due to this fact result in totally different model efficiency implications. Managers have to stability the advantages and tasks (or danger) of brand management that come from totally different online platforms.”
Zhiling Bei et al, EXPRESS: The One-Celebration Versus Third-Celebration Platform Conundrum: How Can Manufacturers Thrive?, Journal of Advertising (2022). DOI: 10.1177/00222429221116803
American Marketing Association
The one-party versus third-party query: How manufacturers sort out the challenges of promoting by way of on-line platforms (2022, August 17)
retrieved 17 August 2022
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Using Tech to Get the Most from Travel
Using Tech to Get the Most from Travel: How Do You Get the Best by Utilizing Available Technology?
Technology has become a distractor in our daily lives. Social media apps such as Facebook, Instagram, and TikTok, serve as sources of distraction. Using technology can also become a risky affair, especially when traveling. Despite the risks involved and the claims of distraction, technology can be amazingly helpful.
The Search Option: It Perks
Utilizing search engines, comparison sites, and review websites is one of the easiest and most efficient ways to make the most of your trip experience while using your smartphone or laptop. Each of them has a focus on providing consumers with the most accurate recommendations relevant to their location and inquiry.
Travelling offers important benefits, which include a break from the normal routine. It can be a fantastic way to reduce stress and the risk of heart failure while improving general attitude and mood.
The search option is a terrific way through which a traveler can easily spot the best offers. The search result pages offer flexibility that cannot be understated anywhere.
Search results are important because:
- They give the traveler a chance to get a group outcome. This helps the user get sorted with a wide range of data such as cost, departure home of flights, and length of a journey.
- It helps in filtering information by narrowing down its findings. Filtering information using search results pages helps in the fast loading of pages and information.
Examples of search results pages for travelers are:
Travellers’ Preparation Checks 2022
Travellers are supposed to plan before travelling. Below are a few things to check on.
- Before you go, make sure your COVID-19 vaccinations are current.
- Find out where to receive a vaccine or booster and when you can get your booster.
Especially for individuals who have been boosted, COVID-19 vaccinations are beneficial in preventing major illness, hospitalization, and even death.
- Follow any instructions from transportation providers (such as airlines, cruise lines, and buses) and, any additional instructions from the destination, such as wearing a mask or providing evidence of immunization or testing.
- Some nations’ criteria might be different from conventional requirements. You risk being denied admission and being forced to return to your country of departure if you don’t adhere to the rules of your destination.
The prominent search engine Google has unveiled new travel-focused features or updated old ones to aid in research and booking alternatives, which will please travelers who are busy making travel arrangements for the forthcoming summer break or beyond.
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Using Tech to Get the Most from Travel – Translator Apps
Translation has been a major thing since the 2000s, as companies began acquiring new markets. The need for translation tools on travel apps is growing, especially in the travel and hospitality sectors, as daily usage increases dramatically.
Following the explosive expansion of mobile app development, mobile translation software’s potential is expanding.
Today’s user translation demands are more flexible and mobile thanks to advances in software solution development. Modern technology makes it possible for mobile users to communicate across languages and cultures without the use of a traditional dictionary or a translator.
Despite their valuable use, there are possibilities of misinterpretation or the loss of information.
The smartphone translation app is a fantastic aid for tourists who are illiterate in other languages. Without a doubt, the app for language translation will continue to be popular in the app market and grow in importance, not just for the tourism sector.
Using Tech to Get the Most from Travel-Contactless Payments
Using contactless payment is a crucial technology for travelers. This helps travelers to make payments swiftly even when they do not have a credit card or cash. Contactless payments save time while improving customer experience for a business.
After the coronavirus outbreak, the availability of contactless payments evolved from a convenience to a crucial component of tourism promotion. Many travelers are hesitant to touch currency because they are concerned about the virus spreading. Additionally, you may safeguard your own data and identity by using contactless payments as much as possible.
New Report Seeks to Ensure Hydropower Sustainability
Hydropower sustainability means reduced emissions of harmful waste products or air pollution. Utilizing hydropower helps the United States avoid over 200 million metric tons of carbon emissions per year, the equivalent of nearly 38 million passenger automobiles.
The Oak Ridge National Laboratory of the U.S. Department of Energy has given hydropower operators new information to better plan for extreme weather events and changes in seasonal energy demands brought on by climate change.
For the current analysis, ORNL researchers simulated future hydrologic conditions at 132 federal hydropower plants in the United States using downscaled global climate forecasts. The generated forecasts will allow hydropower operators and policymakers to adjust their operational schedules and water consumption each season as part of a comprehensive mitigation strategy in order to prepare for changing climatic conditions and decreased water availability.
Hydropower Sustainability and the Environment
According to Shih-Chieh Kao, water power program manager at ORNL, “one of the most important concerns impacting the resilience of U.S. hydropower systems and infrastructure is the amplification of future severe events, including both floods and droughts.” In order to adjust to a changing environment, “this new normal compels us to think differently about present operating procedures.”
For hydropower operators, catastrophic occurrences are only one problem; another is a rising tension between water supply and electricity demand. In the western United States, an earlier-than-expected snowmelt season is anticipated to have an effect on water runoff. This might lead to less water being available for hydropower production in the summertime, precisely when electricity demand rises. A pressure on water resources for industrial and agricultural usage, navigation, municipal water supply, flood control, and other uses is also being caused by increased evaporation as a result of warming temperatures.
More Plans Towards Hydropower Sustainability
Future energy planning will benefit from a better understanding of these shifts. 35% of renewable energy and over 7% of all the electricity generated in the United States come from hydropower.
Building on two prior rounds of hydroclimate evaluations completed over the preceding ten years, ORNL collaborated with DOE’s Water Power Technologies Office and other government agencies. The study was limited to federal hydropower plants, which account for nearly half of the nation’s hydropower capacity and offer a range of non-power services to the local population. The energy generated by these plants is largely sold to public power utilities and rural electric cooperatives in 33 U.S. states and is marketed by DOE Power Marketing Administrations.
Insights built on data
The Coupled Model Intercomparison Project, which supports recurring research by the Intergovernmental Panel on Climate Change, provided the study’s foundation with often updated global climate estimates. However, researchers had to take into account features particular to each facility and region in order to downscale climate signals for each watershed in the best possible way.
Data on observed and simulated climatic events, historical hydropower plant generation, and specific watershed and land surface properties for each region were gathered by ORNL researchers between 2010 and 2013. The research team used this information to create an assessment framework that could simulate a range of hydrologic conditions, such as annual and seasonal air temperatures, precipitation, runoff from melting snow or rain, and levels of drought, in order to project water availability for hydropower operation.
The indications of global climate change were downscaled into future hydrologic and hydropower estimates at each watershed site using a variety of numerical models and statistical techniques. Future streamflow, hydropower activities, and reservoir evaporation models were all included in each evaluation. These models were used by academics to forecast how future energy consumption will change as a result of climate change.
Balancing water availability with water management
Flexibility will be essential to maintaining the advantages of hydropower as a renewable energy source, and these models offer a state-by-state road map for long-term planning.
DOE is expanding its research to non-federal hydropower plants, whose operators may not have the resources to examine and solve these concerns, in order to provide more hydropower stakeholders the tools and information they need to plan for climate change consequences.
The climate system is intricate, but we can now use ever-more-accurate prediction models to comprehend anticipated shifts in climate extremes and figure out what can be done to prevent these changes, according to Kao.
Emojis – Five Ways to Improve Your Communication
Whether or not it’s on social networks, in messages or in emails, the usage of emojis is now firmly rooted in our everyday lives. In case you’re not absolutely satisfied with their advantages, here are five reasons that could persuade you.
There are emojis everywhere. On the internet, these little pictograms may be seen all around. Adobe has released the findings of a new report, “Adobe’s Future of Creativity: 2022 U.S. Emoji Trend Report,” after studying the usage patterns of 10,000 emoji users worldwide, including 5,000 users in the US.
The details and justifications examined Emojis are used in communications by people because they “provide people the tools they desire to be able to categorize themselves and communicate their sentiments, whether it’s on social media or messaging applications.”
They enable people to connect more closely with others and transmit more than just words, according to Kamile Demir. Kamile Demir is an Adobe computer scientist and a consultant to the Unicode Emoji Subcommittee.
1 – Emojis makes you seem awesome
According to the study, 73% of US users asked believe that using emojis in communications makes them look cooler, nicer, and even funny.
2 – Can convey a contact of lightness to a dialog
It is often said that a picture is worth a thousand words. Emojis undoubtedly make it easier to express a feeling quickly without using words. Emoji usage may therefore encourage improved communication. For 91% of US consumers, the right emoji adds a touch of humor to conversations that are typically contentious.
According to 60% of US respondents, using these little emojis can also improve consumers’ psychological well-being. Additionally, almost all US emoji users (88%) claim that when someone uses an emoji, they are more likely to feel empathy towards them.
3 – For seduction
Emojis are proven to be quite effective in forging an emotional connection in the era of courting websites (or “Date Me” Google Docs). Using emoji is a sign of emotional intelligence, according to Paul D. Hunt, typeface designer and font developer at Adobe. It indicates that you may be weak and wear your heart on your sleeve.
But be careful to use the proper emojis when it comes to seduction. According to the survey, the best emojis for flirting and wooing are “kisses,” “smiley face with hearts,” and “coronary heart eyes.”
However, it’s better to avoid using the “eggplant,” “indignant face,” and “poop” emojis, as is obviously the case. According to the study, 32% of Era Z users had previously broken up with their partner using an emoji.
4 – Emojis can enhance co-worker relations
Workplace connections have changed in the opposite direction with the development of remote working. According to the study, emojis have the ability to bring coworkers together despite distance.
Emojis, according to 69% of US respondents, have a positive impact on likeability and may even help people communicate ideas more quickly (79%), hasten group decision-making (62%) and increase creativity (58%).
“One of the difficulties with hybrid work is that, without face-to-face interaction. It may be harder to understand textual communication from our coworkers. A quick cheerful face at the start of your message may go a long way, according to Kamile Demir. Kamile believes that emoji are an excellent approach to reduce the likelihood of miscommunication.
5 – To advertise inclusivity
In this era of emojis, where there is a push for greater diversity, justice, and variety in order to better accept clients from all over the world, the issue of depiction might be crucial. Their use encourages upbeat talks about cultural and socioeconomic issues, according to 71% of US respondents.
However, there is still a long way to go because 83% of US customers feel that emojis “should still give further illustration.”
Combining SailDrone Tech and AI to Police Gulf Region – Pentagon
Iran’s recent seizure of unmanned US Navy boats shined a light on a pioneering Pentagon program to develop networks of air, surface, and Saildrone technology for patrolling large regions, meshing their surveillance with AI.
The year-old program operates numerous unmanned surface vessels, or USVs, in the waters around the Arabian peninsula, gathering data and images to be beamed back to collection centers in the Gulf.
The program operated without incident until Iranian forces tried to grab three seven-meter Saildrone Explorer USVs in two incidents, on August 29-30 and September 1.
In the first, a ship of Iran’s Islamic Revolutionary Guard Corps hooked a line to a sail-drone in the Gulf and began towing it away, only releasing it when a US Navy Patrol boat and helicopter sped to the scene.
In the second, an Iranian destroyer picked up two Saildrone in the Red Sea, hoisting them aboard.
Two US Navy destroyers and helicopters quickly descended and persuaded the Iranians to give them up the next day, but only after stripping cameras from them, according to the US military.
The Iranians said the USVs were in international shipping lanes and were picked up “to prevent possible accidents.”
The US Navy said the USVs were operating well outside of shipping lanes and were unarmed.
Vice Admiral Brad Cooper, commander of US Naval Forces Central Command, called the Iranian actions “flagrant, unwarranted, and inconsistent with the behavior of a professional maritime force.”
US forces “will continue to fly, sail, and operate anywhere international law allows,” he added.
One year at sea.
According to Pentagon reports, The drones are operated by the Bahrain-based US 5th Fleet’s Task Force 59, created last year to integrate unmanned systems and artificial intelligence into Middle East operations.
Airborne and sail-drones are pretty well developed and proven, but unmanned surface boats are much newer and yet essential for the future, 5th Fleet spokesman Commander Tim Hawkins told AFP.
Since starting last year, the US Navy and regional partners have deployed both slow USVs like Sail-drones and battery-powered speedboats like the Mantas T-12.
Equipped with solar panels and sail wings, the Saildrone tech can carry multiple sensors and cameras, and is designed to spend up to a year at sea transmitting data by satellite.
San Francisco-based Saildrone operates around 100 vessels around the world for clients including the Pentagon, major oceanographic institutes, meteorological agencies, and groups studying fisheries and pollution.
“Having circumnavigated Antarctica in 2019 and then having sailed through the eye of a category-four hurricane last year, there really isn’t any maritime environment our drones cannot operate in,” said Saildrone spokeswoman Susan Ryan.
Focus on Iranian activities
In the Gulf, Hawkins would only say that they collect information to “enhance our vigilance of the surrounding seas and strengthen our regional deterrence posture.”
But Iranian activities are likely the main target.
Iran also patrols the region and has accosted and seized foreign commercial vessels and harassed US Navy ships in several tense confrontations in recent years.
The US Navy has sought to prevent Iran from shipping weapons to Yemen’s Houthi rebels and other groups, and also helps enforce sanctions on Iran.
The key, Hawkins said, is taking the information collected from all sorts of unmanned sources, in the air, on the ground, and on the sea, and making sense of it quickly.
Artificial intelligence helps identify unusual activity, like unnoticed vessels, in the USV data that human observers might miss.
“You need artificial intelligence to pick out what warrants more attention,” he said.
Hawkins said it was unclear why it was only after a year into the program that the Iranians suddenly decided to try to retrieve some Sail drones.
None of what the US is doing is secret, he noted.
The program was announced last September, and in February the 5th Fleet hosted International Maritime Exercise 2022, which brought together 10 countries and more than 80 USVs to try out in the Gulf.
Even so, the US chose to place Task Force 59 in the tension-filled Gulf instead of another less challenging region, and the activities apparently have Tehran bothered.
The US military says the program is in part about developing tactics and doctrines for operating USVs, including learning how to deal with a country like Iran trying to grab them off the sea.
Right now, the US operates them with manned surface vessels nearby to deal with interference.
“You can’t just go pick up stuff out of the ocean that has a country’s flag on it,” said one US official.
“If it’s the sovereign property of our nation, they have to give it over,” the official said.
Social Media Marketing and Tips for Small Businesses
Social media marketing has immense potential for your brand’s recognition and sales. However, social media may be a significant issue for those who own small businesses or are entrepreneurs.
We offer a few social media marketing strategies that you can use right now to help you expand your accounts and increase revenue. Here are some tips to keep in mind to increase your social media growth capabilities.
Using social media marketing effectively can be difficult; therefore, as a small business owner and entrepreneur, you have to prioritize social media for you and your staff. Begin by planning and developing a strategy or engaging influencer marketing agencies when possible.
Ensure that in your social media planning, there are set objectives. What do you consider to be social media success? Is it a matter of brand recognition? Is it a question of sales? Is it somewhere in the middle that having a strategy will help you make that initial commitment to social media? So, starting with knowledge of the system, the tools will assist you in achieving that goal.
Looking at what’s working for your peers and competitors is a terrific place to start. Setting goals for a social media marketing campaign is vital because everything begins and ends with goals. Defining appropriate social media engagement posts goals should be based on desired outcomes.
To assess if a social media program is successful, every organization should design a social media strategy that corresponds with its goals. It’s critical to be as detailed as possible to create the best social media campaigns.
What KPIs aim to help you define brand awareness by utilizing social media to promote brand awareness? This is it, such as website traffic, social media engagement, or somewhere in between, having defined targets based on specific goals.
The first step in setting outstanding objectives and determining whether or not your social media is effective is to establish a goal. And, of course, ideals are critical since they will help you define the next step if you’ve gotten off track and aren’t having success with a social media campaign.
Define Yourself — Who you are as a brand or a business
What distinguishes you as an entrepreneur or small company owner? Is it a matter of your values? Is it true that your business is as much about your workers as it is about your product? What distinguishes you from others?
Why should people care whether you’re on social media? What would entice them to share your material with their circle of friends? What distinguishes you as a business? What distinguishes you from other people in terms of personality? Also, remember that writing content isn’t always about demonstrating how your product may help your customers.
Listen to Your Customers
One of the most remarkable things about social media is that it provides an open-ended Community where new and present consumers can connect one-on-one. As a result, social media offers that possibility to small firms and entrepreneurs with a smaller consumer base, to begin with.
When you’re initially starting on social media, interacting one-on-one is crucial. So, when I say “listen to your consumers,” I’m referring to the types of queries they ask. Are these suggestions for prospective blog topics being asked in community forums, in your product, on social media?
Taking the technique of listening to your consumers rather than merely marketing is what it’s all about. Not only does this product provide you with more information, but it also allows you to make better decisions.
The automation of social media management makes it easier to handle. It also aids in improving the efficiency of your outreach activities. Finding material that will resonate with the audience is one of the most challenging components of a social media manager’s job.
Using apps like DrumUp and Feedly to automate content discovery saves you the time and effort to manually search for appropriate material each time you need to publish a piece.
DrumUp makes it easier to uncover new, trending material, increasing your chances of being one of the first to notice a post with viral potential. Feedly also allows you to subscribe to material from specific websites or blogs in your business.
Using social media analytics tools, you can get a fair idea of how well your postings perform. As a result, you may tweak your content strategy to better match the objectives of your social media marketing campaigns.
Your social media marketing activities will significantly impact your target demographic if you automate them. Automation aids you in streamlining your outreach initiatives, from finding great content to increasing interaction.
A very well content calendar keeps you on track to meet your overall marketing objectives. It helps you see all of your initiatives at once and verify that they tell the same narrative. This allows you to establish a stronger brand. It enables you to evaluate data from several platforms and better understand your efforts and audience.
One of the most important advantages of employing a content calendar is that it allows you to organize your marketing efforts and see your social media strategy over time. It enables you to stay organized and focused on your objectives.
It assists you in planning your marketing efforts around industry events or important dates, as well as identifying any gaps. It allows you to examine your material’s strengths and weaknesses and fill in the gaps.
Good content is more than simply a tool for corporate growth. It’s a tool that makes your life more convenient by eliminating the need to look for information at the last minute. It reduces the likelihood of skipping a marketing component because you don’t have the time.
How Video Gamers are Resisting a Crypto Onslaught
When online video gamer and designer Mark Venturelli was requested to talk at Brazil’s largest gaming pageant, he submitted a generic-sounding title for his presentation—”The Way forward for Recreation Design”—however that was not the speech he gave.
Blockchain-based video gamers playing ‘play-to-earn’ video games
Instead of going with the agenda, he went into a 30-inute tirade against block-chain which has been used to entice players for a quick buck. He explained his worries on the simple application have taken cryptocurrencies and blockchain to power and sell to a number of video gamers worldwide.
Despite the sentiments, professional video gamers have held on the fact that cryptocurrencies and other blockchain technologies are good for gaming. They have argues that the technologies enable them to place higher stakes and recoup some money.
The video gamers magazine and a number of critic have thrown shade on game developers. They argue that game developers will earn more money by imposing certain gaming rules which might kill the fun.
The Gaming Environment for Video Gamers; Does it have Utility?
Most of the early gamers have a beautiful story to tell. The environment allowed the gamers to succeed. With the rise of the cryptocurrencies whose prices have fallen, the game has had a negative outlook especially for first time players.
Blockchain video games turned large enterprise with the rise in worth of cryptocurrencies
The dropping price of cryptocurrencies has reduced the number of video gamers significantly. Gaming firms such as Ubisoft which were popular last year have felt the heat after French Business Association expressed alarm over ecologically mortifying technology.
Some games without average age for video gamers such as Minecraft, was popular amongst children has hinted that it might not support blockchain technologies. This was based on the long term performance and the attitude of its players in the future.
Ubisoft was hit with a fan backlash over its try to leverage NFTs
The Video Gamers Revolution
Video gaming and blockchain adoption is still in its early stages but can be used effectively to benefit everyone. The blockchain technology if understood well and utilized by developers within their projects will bring a revolution to the gaming arena.
Some behemoth gaming sites especially those by children such as Sega and Roblox have shown interests and are investigating on the viability of blockchain technologies. Despite giving up some blockchain related projects, Ubisoft, continues to hold on to some crypto related projects.
Video game developers such as Venturelli, has criticized the benefits that are being touted by crypto enthusiasts. The developer termed the benefits touted as impractical and undesirable. He argued that the impractical benefits will put Latin-America at a risk by luring young people from beneficial professions.
Unique light-sensing 3D-printed device could help people with lupus
A staff of engineers and medical doctors at the University of Minnesota Twin Cities have designed a novel 3D-printed light-sensing medical system that’s positioned immediately on the pores and skin and offers real-time suggestions to correlate mild publicity with illness flare-ups. The system may assist thousands and thousands of individuals worldwide with lupus and different light-sensitive illnesses by offering access to extra personalized therapies and knowledge to find out what causes their signs.
The analysis was published in Superior Science, an interdisciplinary premium open-entry scientific journal. The researchers have additionally filed a patent on the system, and the expertise is available for licensing.
According to the Lupus Foundation of America, about 1.5 million Americans, and at least 5 million individuals worldwide, have a type of lupus. Mild sensitivity is widespread in individuals with lupus, with 40 to 70 p.c of individuals with lupus discovering that their illness is made worse by publicity to daylight and even synthetic mild indoors. The signs of those flare-ups for sufferers with lupus embody rashes, joint aches, and fatigue.
“I deal with a variety of sufferers with lupus or associated illnesses, and clinically, it’s difficult to foretell when sufferers’ signs are going to flare,” mentioned College of Minnesota Medical Faculty dermatologist Dr. David Pearson, co-author of the research. “We all know that ultraviolet light and, in some circumstances, visible light, may cause flares of signs—each on their pores and skin, in addition to internally—however we do not all the time know what combos of sunshine wavelengths are contributing to the signs.”
Pearson had heard in regards to the groundbreaking, custom-made 3D-printing of wearable gadgets developed by College of Minnesota mechanical engineering Professor Michael McAlpine and his staff and contacted him to collaborate on discovering an answer for his downside.
McAlpine’s analysis group labored with Pearson to develop a first-of-its-kind totally 3D-printed system with a versatile UV-visible light detector that may very well be positioned on the skin. The system is built-in with a custom-built transportable console to repeatedly monitor and correlate light exposure to signs.
“This analysis builds upon our earlier work where we developed a completely 3D printed light-emitting system, but this time as a substitute of emitting mild, it’s receiving mild,” mentioned McAlpine, a co-author of the research and Kuhrmeyer Household Chair Professor within the Division of Mechanical Engineering. “The sunshine is transformed into electrical alerts to measure it, which sooner or later can then be correlated with the affected person’s signs of flare ups.”
McAlpine mentioned that growing the system, nevertheless, was no simple activity. The 3D-printed system consists of a number of layers of supplies printed on a biocompatible silicone base. The layers embody electrodes and optical filters. Filters may very well be modified based on the wavelength of sunshine that must be assessed. The analysis staff additionally used zinc oxide to gather the ultraviolet (UV) light and convert it to electrical alerts. The system is mounted on the skin, and a custom-built console is hooked up to seize and store the info.
The analysis staff has acquired approval to start testing the system on human topics and can quickly start enrolling members in the research.
“We all know these gadgets work in the lab, but our subsequent step is basically to place them into the palms of sufferers to see how they work in real life,” Pearson mentioned. “We can provide them to members and monitor what mild they have been exposed to and decide how we are able to predict signs.” We will even continue testing within the lab to enhance the system. ”
McAlpine and Pearson mentioned that the 3D-printing course of is comparatively low-cost and will sometimes present simple, fast entry to the system without the costly fabrication processes of conventional gadgets.
“There isn’t any other system like this right now with this potential for personalization and such simple fabrication,” Pearson mentioned. “The dream could be to have one of these 3D printers proper in my workplace. I may see an affected person and assess what mild wavelengths we need to consider. Then I may simply print it off for the affected person and provide it to them. It may very well be personalized to their wants. That is the place where the way forward for medication goes. ”
Why is the Household Robot-servant Harder to Make?
With current advances in synthetic intelligence and robotics know-how, there may be rising curiosity in the growing and advertising and marketing of household robot-servant able to deal with quite a lot of home chores.
Tesla is building a humanoid robot, which, in accordance with CEO Elon Musk, could possibly be used for cooking meals and serving elderly people. Amazon not too long ago acquired iRobot, a distinguished robotic vacuum producer, and has been investing closely in the know-how via the Amazon Robotics program to broaden robotics technology to the patron market. In May 2022, Dyson, an organization famed for its energy-efficient vacuum cleaners, announced that it plans to developing household servant-robot that perform each day’s home duties in residential areas.
Regardless of the rising curiosity, would-be prospects could have to wait awhile for these robots to return to the marketplace. Whereas units similar to good thermostats and security systems are broadly utilized in properties in the present day, the business use of family robots remains in its infancy.
Dealing with objects
One main distinction between digital and household robot-servants is that family robots need to manipulate objects via bodily contact to carry out their duties. They’ve got to hold the plates, transfer the chairs, and pick up soiled laundry and place it in the washer. These operations require the robot to have the ability to deal with fragile, gentle, and typically heavy objects with irregular shapes.
The state-of-the-art AI and machine learning algorithms are carried out properly in simulated environments. However, contact with objects in the actual world usually wakes them up. This occurs as a result of bodily contact, which is usually tough to mannequin and even more durable to manage. Whereas a human can simply carry out these duties, there exist vital technical hurdles for family robots to succeed in human-level capacity to deal with objects.
Robots have problems with two elements of manipulating objects: management and sensing. Many pick-and-place robotic manipulators like these on meeting lines are geared up with a easy gripper or specialized instruments devoted solely to certain duties like greedy and carrying a selected half. They usually wrestle to govern objects with irregular shapes or elastic supplies, particularly as a result of their lack of the environmentally friendly force, or haptic, feedback people are naturally endowed with. Constructing a general-purpose robotic hand with versatile fingers remains technically difficult and costly.
It is usually worth mentioning that conventional robotic manipulators require a secure platform to function precisely. However, the accuracy drops significantly when utilizing them with platforms that transfer around, notably on quite a lot of surfaces. Coordinating locomotion and manipulation in a cell robotic is an open downside within the robotics group that must be addressed earlier than broadly successful family robots can make it onto the market.
They like construction.
In a meeting line or a warehouse, the setting and sequence of duties are strictly organized. This permits engineers to preprogram the robot’s actions or use easy strategies like QR codes to find objects or goal places. Nevertheless, household items are sometimes disorganized and positioned randomly.
Residence robots should cope with many uncertainties in their workspaces. The robot should first find and determine the goal merchandise, amongst many others. Very often, it additionally requires clearing or avoiding different obstacles within the workspace to have the ability to attain the merchandise and carry out given duties. This requires the household robot-servant to have a superb notion system, environmentally friendly navigation abilities, and highly effective and correct manipulation functionality.
For instance, customers of robotic vacuums know they need to take away all small furnishings and different obstacles like cables from the ground, as even the very best robotic vacuum can not clear them by itself. Much more difficult, the robotic has to function in the presence of transferring obstacles when individuals and pets stroll inside the shut vary.
Preserving it easy
Whereas they seem simple for people, many family duties are too advanced for robots. Industrial robots are glorious for repetitive operations during which the robotic movement might be preprogrammed. However, family duties are sometimes distinctive to the state of affairs and could possibly be stuffed with surprises that require the robotic to continuously make choices and alter its route in an effort to carry out the duties.
Take into consideration the cooking or cleansing of dishes. In the midst of a couple of minutes of cooking, you may grasp a sauté pan, a spatula, a range knob, a fridge door handle, an egg, and a bottle of cooking oil. To clean a pan, you usually maintain and transfer it with one hand while scrubbing with the opposite, and make sure that all cooked-on meal residue is eliminated, after which all cleaning soap is rinsed off.
There has been vital improvement lately utilizing machine learning to coach robots to make clever choices when selecting and inserting totally different objects, which means being greedy and transferring objects from one spot to another. Nevertheless, having the ability to practice robots to grasp all different kinds of kitchen instruments and family home equipment could be one more degree of problem, even for the very best studying algorithms.
I should not point out that folks’ properties usually have stairs, slim passageways, and excessive cabinets. These hard-to-reach areas restrict the usage of today’s cell robots, which have a tendency to make use of wheels or four legs. Household robot-servant, which might be extra carefully matched to the environments people construct and manage for themselves, have yet to be reliably used outside of lab settings.
An answer to activity complexity is to construct special-purpose robots, similar to robotic vacuum cleaners or kitchen robots. Many different kinds of such units are more likely to be developed in the near future. Nevertheless, I think that general-purpose residence robots are nonetheless a good distance off.
Revenue Reports for August -TSMC, continued expansion and growth
Taiwanese semiconductor giant TSMC stated in its revenue reports for August that its August income rose almost 60 p.c to a record of TW $218.13 billion ($7.06 billion) on hovering world demand.
The Taiwan-based semiconductor manufacturing firm operates the world’s largest silicon wafer factories and produces a number of the most superior microchips utilized in everything from smartphones and vehicles to missiles.
The overwhelming majority of the world’s top-notch microchips are made by just two corporations—TSMC and Samsung—each of which are working at full capability to alleviate the world’s scarcity.
The Taiwanese agency controls more than half of worldwide foundry output, with shoppers joining Apple and Qualcomm.
Its August income rose 58.7 percent on-year and 16.8 percent from July to an all-time high of TW $218.13 billion—the first time it has reached the TW $200 billion mark, in accordance with an organization assertion.
Income for the primary eight months of the 12 months totaled TW $1.4 trillion, a 43.5 percent improvement on the identical interval in 2021.
TSMC chief government C.C. Wei instructed an investor convention in July that buyer demand continued to exceed the company’s capability to produce, and he anticipated the capability to stay tight all through 2022.
However, he additionally anticipated “a number of quarters of stock adjustment” through the first half of 2023 as a result of softening demand for some merchandise, together with smartphones and private computer systems. The revenue reports for August signify continued expansion and growth amidst global upheavals.
Whereas Taiwan’s semiconductor and high-tech businesses have proven spectacular progress, different elements of the financial system are exhibiting indicators of an impression from the final world slowdown.
Taiwan’s exports in August grew at their slowest pace in more than two years by simply two percent, to $40.34 billion, the finance ministry stated.
That, in comparison with 14.2 p.c of progress in July, was the slowest tempo of improvement since July 2020’s 0.3 p.c, when exports had been hammered by the emergence of the coronavirus pandemic.
Exports would have dropped 4.2 percent from a year earlier without the digital parts business, which accounted for over 40 percent of international shipments in August, in accordance with the ministry.
A slowdown in demand for shopper electronic products saw shipments for data/communication, audio and video merchandise drop 1.6 p.c on-year. Despites the slowdown, revenue reports for August from companies such as TSMC show a trend of continued expansion and growth.
Exports within the “outdated financial system sector” largely declined last month, with plastics and rubber falling by 21.8 p.c, whereas chemical compounds were down 17.1 p.c on-year.
Fixing the hidden flaw – Secret-unlock – better batteries for electric vehicles
Stable-state batteries might play a key function in electric vehicles, promising quicker charging, a larger variety, and a longer lifespan than typical lithium-ion batteries. However, if present manufacturing and supply processing methods go away, solid-state batteries are vulnerable to failure. Now, researchers have uncovered a hidden flaw behind the failures. Fixing the hidden flaw can be a secret-unlock-key leading to better batteries for electric vehicles. The following step is to design supplies and methods that account for these flaws and produce next-generation batteries.
In a solid-state battery, charged particles known as ions transfer by way of the battery inside a solid material, in distinction to conventional lithium-ion batteries, during which ions transfer in a liquid. Stable state cells provide benefits, but native variations or tiny flaws within the strong materials could cause the battery to wear down quickly, in accordance with the brand new findings.
“A uniform material is necessary,” mentioned lead researcher Kelsey Hatzell, assistant professor of mechanical and aerospace engineering and the Andlinger Middle for Vitality and the Surroundings.” “You need ions shifting at a similar velocity at each level in the area.”
In an article published Sept. 1 in the journal Nature Supplies, Hatzell and co-authors described how they used high-tech instruments at Argonne Nationwide Laboratory to look at and monitor nano-scale supply modifications inside a battery while truly charging and discharging the battery. The analysis team, representing Princeton Engineering, Vanderbilt, and Argonne and Oak Ridge Nationwide Labs, examined the grains made up of crystals within the battery’s strong electrolyte, the core part of the battery by which electrical charge strikes. The researchers concluded that irregularities between grains can speed up battery failure by shifting ions quickly to at least one area within the battery over the other. Fixing the hidden flaw requires adjusting materials processing and manufacturing approaches. These might assist in clearing up the batteries’ reliability issues, leading to better batteries for electric vehicles.
Batteries store electrical energy in supplies that make up their electrodes: the anode (the top of a battery marked with the minus signal) and the cathode (the top of the battery marked with the plus signal). When the battery discharges power to energy in an automobile or a smartphone, the charged particles (known as ions) transfer throughout the battery to the cathode (the + end). The electrolyte, strong or liquid, is the trail the ions take between the anode and cathode. Without an electrolyte, ions can’t transfer and retailer power within the anode and cathode.
In a solid-state battery, the electrolyte is usually ceramic or dense glass. Stable-state batteries with strong electrolytes might allow extra power-dense supplies (e.g., lithium metallic) and make batteries lighter and smaller. Weight, quantity, and cost capability are key elements for transportation functions comparable to electric vehicles. Stable-state batteries additionally must be safer and less prone to fires than different types.
Engineers have recognized that solid-state batteries are vulnerable to failure in the electrolyte. The failures appear to happen at random. Hartzell and co-researchers suspected that the failures wouldn’t be random, but truly attributable to modifications within the crystalline construction of the electrolyte. To discover this speculation, the researchers used the synchrotron at the Argonne Nationwide Lab to provide highly effective X-rays that allowed them to look into the battery throughout operation. They mixed X-ray imaging and high-energy diffraction methods to review the crystalline construction of a garnet electrolyte on the angstrom scale, roughly the scale of a single atom. Fixing the hidden flaw as such can be the secret-unlock code for better batteries for electric vehicles. The experiment allowed the researchers to review modifications within the garnet on the crystal stage.
A garnet electrolyte is comprised of an ensemble of building blocks, often known as grains. In a single electrolyte (1 mm in diameter), there are virtually 30,000 completely different grains. The researchers discovered that throughout the 30,000 grains, there have been two predominant structural preparations. These two constructions transfer ions at various speeds. As well as, these different types of construction “can result in stress gradients that result in ions shifting in numerous instructions and ions avoiding components of the cell,” Hartzell mentioned.
She likened the motion of charged ions by way of the battery to water shifting down a river and encountering a rock that redirects the water. Areas which have excessive quantities of ions shifting by way of are inclined to have increased stress ranges.
“When you have all of the ions going to at least one location, it’ll trigger speedy failure,” Hartzell mentioned. “We have to have control over the place and the way ions transfer in electrolytes in an effort to construct batteries that can last for hundreds of charging cycles.”
Hartzell mentioned that it must be possible to manage the uniformity of grains by way of manufacturing methods and by including small quantities of various chemical compounds known as dopants to stabilize the crystal types within the electrolytes.
“We’ve got quite a lot of hypotheses which might be untested about how you’ll keep away from these heterogeneities.” It’s definitely going to be difficult, but not unachievable. We have hope that by fixing the hidden flaw(s), we shall have acquired the secret-unlock, which will give us better batteries for electric vehicles.
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