Radio and audio leisure mainstay Mirchi is all set to launch its new cell app – Mirchi Plus, which gives a library of authentic audio tales, podcasts, movies, leisure information and extra. The content material will probably be obtainable in 10 totally different languages, together with English, Hindi, and regional dialects, as will audio tales throughout genres like drama, comedy, romance, horror, thriller and lots of extra.
In an unique interview with exchange4media, Prashant Panday, MD and CEO, ENIL (Mirchi) breaks down the app launch and Mirchi’s plans to dominate the Indian audio house.
Edited excerpts under:
Might you please inform us in regards to the improvement of the app, from its ideation to its execution?
For a few years, we’ve been creating and releasing content material on digital platforms like Fb, Instagram, YouTube, in addition to video OTTs like MX Participant and music OTTs like Gaana, Spotify and others. Through the years, our attain on these platforms elevated to greater than 60-70 million, larger than the attain i.e., 45-50 million on FM radio. In that sense, Mirchi has been larger on digital than FM for a few years now. In recognition of this, we even modified our branding from ‘Radio Mirchi’ to solely ‘Mirchi’.
A few 12 months in the past, we determined to work on our personal platform. There are apparent benefits to this, as we’ve enough details about our customers, which might be maximized for creating a much bigger income alternative. As an example, we generated 700 million views on YouTube in a 12 months, if we may generate these on our personal app, our revenues may probably be 5x or extra. However it’s by no means a simple process to construct your personal app. Getting customers on the app is a problem. So, we mulled about it for an extended time. Ultimately, our confidence in our content material expertise paved the way in which for the app technique. Even now, we’re planning to take it one step at a time. We’ll proceed to concentrate on the standard of content material, take a look at the way it performs, after which construct on the learnings. We launched the app in worldwide markets in February this 12 months and we are actually launching in India.
What are the targets you’ve got set viz. downloads, every day customers, listening durations, and so forth?
Like I stated, we’re taking it one step at a time. We’ll concentrate on the standard of content material and let the content material and the app develop organically. We consider we must always be capable of develop into a powerful audio content material participant within the coming months. Aside from audio content material, Mirchi Plus additionally has lots of in style Mirchi video content material in addition to lots of leisure associated textual content tales. We see ourselves as being an leisure hub with concentrate on audio content material to start with. Within the preliminary part of our journey, we are going to research the outcomes and tweak the sport plan alongside the way in which.
Might you are taking us by the advertising plans for the app? Are there any goal audiences/areas you will be concentrating on particularly?
We do have a advertising technique for the app, however our main focus is on constructing natural attain. We’ll proceed investing in high quality content material, and let the content material construct the person base. We consider this can be a extra sustainable manner of constructing an app.
What are your ideas on the audio leisure house within the nation, and are there any tendencies you’ve got noticed by way of content material and client calls for?
I feel the audio leisure house is on the cusp of an enormous explosion. Take a look at how busy our lives are at the moment; we multitask on a regular basis. In such a world, there may be restricted or minimal time to dedicatedly concentrate on one leisure medium at a time. As an example, a medium like video, which is a superb medium, requires the viewer to pay most consideration and can’t be consumed whereas multitasking in conditions like driving, working, figuring out, and so forth. In such instances, the use circumstances for audio leisure are large. Additionally, most tales are higher instructed in audio. For instance, information is de facto an audio product, whereas stand-up comedy can be purely auditory. So sure, audio is ready to growth.
Whether or not it’s on social networks, in messages or in emails, the usage of emojis is now firmly rooted in our everyday lives. In case you’re not absolutely satisfied with their advantages, here are five reasons that could persuade you.
There are emojis everywhere. On the internet, these little pictograms may be seen all around. Adobe has released the findings of a new report, “Adobe’s Future of Creativity: 2022 U.S. Emoji Trend Report,” after studying the usage patterns of 10,000 emoji users worldwide, including 5,000 users in the US.
The details and justifications examined Emojis are used in communications by people because they “provide people the tools they desire to be able to categorize themselves and communicate their sentiments, whether it’s on social media or messaging applications.”
They enable people to connect more closely with others and transmit more than just words, according to Kamile Demir. Kamile Demir is an Adobe computer scientist and a consultant to the Unicode Emoji Subcommittee.
1 – Emojis makes you seem awesome
According to the study, 73% of US users asked believe that using emojis in communications makes them look cooler, nicer, and even funny.
2 – Can convey a contact of lightness to a dialog
It is often said that a picture is worth a thousand words. Emojis undoubtedly make it easier to express a feeling quickly without using words. Emoji usage may therefore encourage improved communication. For 91% of US consumers, the right emoji adds a touch of humor to conversations that are typically contentious.
According to 60% of US respondents, using these little emojis can also improve consumers’ psychological well-being. Additionally, almost all US emoji users (88%) claim that when someone uses an emoji, they are more likely to feel empathy towards them.
3 – For seduction
Emojis are proven to be quite effective in forging an emotional connection in the era of courting websites (or “Date Me” Google Docs). Using emoji is a sign of emotional intelligence, according to Paul D. Hunt, typeface designer and font developer at Adobe. It indicates that you may be weak and wear your heart on your sleeve.
But be careful to use the proper emojis when it comes to seduction. According to the survey, the best emojis for flirting and wooing are “kisses,” “smiley face with hearts,” and “coronary heart eyes.”
However, it’s better to avoid using the “eggplant,” “indignant face,” and “poop” emojis, as is obviously the case. According to the study, 32% of Era Z users had previously broken up with their partner using an emoji.
4 – Emojis can enhance co-worker relations
Workplace connections have changed in the opposite direction with the development of remote working. According to the study, emojis have the ability to bring coworkers together despite distance.
Emojis, according to 69% of US respondents, have a positive impact on likeability and may even help people communicate ideas more quickly (79%), hasten group decision-making (62%) and increase creativity (58%).
“One of the difficulties with hybrid work is that, without face-to-face interaction. It may be harder to understand textual communication from our coworkers. A quick cheerful face at the start of your message may go a long way, according to Kamile Demir. Kamile believes that emoji are an excellent approach to reduce the likelihood of miscommunication.
5 – To advertise inclusivity
In this era of emojis, where there is a push for greater diversity, justice, and variety in order to better accept clients from all over the world, the issue of depiction might be crucial. Their use encourages upbeat talks about cultural and socioeconomic issues, according to 71% of US respondents.
However, there is still a long way to go because 83% of US customers feel that emojis “should still give further illustration.”
Sony’s Columbia Footage animated venture ‘Garfield’ starring Hollywood star Chris Pratt is all set to hit the theatres on February 16, 2024. Pratt will voice the lasagna-loving cat. The ‘Jurassic World’ star has been forged together with actor Samuel Jackson within the lead function as a brand new character within the Garfield universe, Vic. He performs the daddy of the orange feline. Specifics in regards to the new plot are nonetheless unknown.
The movie comes from Andrew Kosove and Broderick Johnson’s Alcon Leisure, with Sony distributing it worldwide, excluding China. ‘Garfield’ is penned by David Reynolds of ‘Discovering Nemo’ and is helmed by the ‘Hen Little’ maker, Mark Dindal.
Though no different forged members have been introduced, the movie will presumably characteristic traditional characters from the franchise, together with his proprietor, Jon Arbuckle, and dim-witted pet, Odie. In 1978, Jim Davis invented the orange cat Garfield for a comic book strip, wherein he causes hassle for human proprietor Jon Arbuckle and Odie, Jon’s canine. The character developed right into a cultural icon and the sketch now holds the document for being essentially the most broadly syndicated on the earth, The Hollywood Reporter famous.
Beforehand, ‘Garfield: The Film’ in 2004 and ‘Garfield: A Tail of Two Kitties’ turned field workplace successes regardless of getting unfavorable opinions from the viewers, wherein Invoice Murray gave his voice to the fats cat. Each have been launched beneath the twentieth Century Fox banner.
Pratt had a super-busy schedule this summer time with ‘Jurassic World Dominion’ and ‘Thor: Love and Thunder.’ Pratt can even seem subsequent yr within the Marvel Cinematic Universe, as Star-Lord within the third ‘Guardians of the Galaxy’ film. Together with this, he’ll play one other iconic animated character subsequent yr when he takes on the voice of Mario within the upcoming ‘Tremendous Mario Bros’ movie from Illumination.
Jackson, alternatively, not too long ago voiced one other cartoon cat within the animated ‘Blazing Saddles’. He can even make his subsequent live-action look subsequent yr, reprising his Marvel Cinematic Universe function of Nick Fury in ‘Ant-Man and the Wasp: Quantumania,’ ‘Secret Invasion’ and ‘The Marvels,’ Selection reported.
Kuruthi Aattam is a crucial movie for actor Atharvaa and director Sri Ganesh. Atharvaa, who exhibited his potential with Bala’s Pardesi (2013), is but to get a breakthrough. However, Sri Ganesh, who made a stable debut with 8 Thottakal in 2017, went below the radar for the previous 5 years. And, undoubtedly, a whole lot of hopes have been pinned on Kuruthi Aattam. But, once I sat down for an interview with the duo, they appeared calm and composed.
Listed below are excerpts from the interview:
What do you suppose is the USP of Kuruthi Aattam?
Atharvaa: To be frank, I took the movie due to Sri Ganesh’s first movie, 8 Thottakal. What a film! I trusted the director and when he advised me the script of Kuruthi Aattam, a gangster story set in Madurai, I used to be satisfied. Coming to the movie’s USP, all of the characters within the movie are complicated. They aren’t unidimensional. There’s no villain within the movie. Even the seemingly unfavorable man has his justification. That’s the fascinating a part of Kuruthi Aattam.
Sri Ganesh: I at all times wish to make movies about attention-grabbing characters. Greater than the narrative, I like giving depth to characters. For instance, two persons are preventing. I wish to inform the viewers the place they arrive from and why they’re doing what they do. That’s the USP of Kuruthi Aattam.
On one hand, Atharvaa strikes at a gradual tempo doing one movie at a time. In the meantime, Sri Ganesh has taken about 5 years to provide you with his second film. Why such a tempo?
Atharvaa: Initially, I didn’t have the boldness to take up loads at a time. Solely once I labored concurrently in Etti and Kanthian, I realised I’m able to multitasking. Nonetheless, I choose coping with issues one after the other. When you have an excessive amount of on the plate and issues don’t end up the way in which you need, it hurts.
Sri Ganesh: I did take some time for writing the script. However the delay was not as a consequence of author’s block. Numerous issues usually are not in our fingers. You’re going to get to see extra of my work within the coming days.
Your character dies in your debut movie Bana Kaathadi. You later did the heart-wrenching Pardesi. And in your final movie, Thalli Pogathey, you find yourself with a damaged coronary heart. Are you into tragedies?
Atharvaa: (Laughs) That is one thing I maintain asking myself. I used to be questioning if I used to be a tragic particular person. Truthfully, I’m a really optimistic particular person. I keep away from speaking about something unfavorable and at all times cope with failures with hope. However, with movies, those that stick with the viewers are principally tragedies.
At an occasion, Sri Ganesh stated that you simply helped him with the script. What’s the rapport you two share?
Atharvaa: I don’t suppose I did something. He (Sri Ganesh) is being variety. We simply mentioned my character and a few sensible facet of his actions. Truthfully, it’s all him. I’ve no half in it. So far as our relationship goes, Sri Ganesh is a soft-spoken particular person and I needed to be extraordinarily cautious about not hurting him with no matter I stated. He chooses his phrases fastidiously, which places the onus on us to do the identical.
Being such a soft-spoken particular person, how do you deal with the entire set throughout filming?
Sri Ganesh: Athravaa retains dissing me for that (laughs). On units, the sport is completely different. You must deal with a whole bunch of individuals. There I must shout and coordinate. That’s not an issue.
Let’s discuss concerning the title, Kuruthi Aattam (Dance of the blood). Many individuals are cautious of blood and violence. Didn’t you suppose the title will maintain them away from the movie?
Sri Ganesh: Aiyo! Whenever you put it like that, now I’m a bit scared and apprehensive (laughs). We have been going for the thrill surrounding the phrases, Kuruthi Aattam. It additionally has one other subtext. It’s about blood and household bonds. The extent a person will go for his household is one other working theme right here. Greater than violence, it has loads to do with human feelings.
Atharvaa: The movie has violence however we determined to not exploit it with an excessive amount of gore. Sri Ganesh advised me that I would like the film to be family-friendly.
Sri Ganesh, you’ve gotten a watch for expertise. You launched Aparna Balamurali to Tamil cinema. Now, she has gained the Nationwide Award.
Sri Ganesh: I really feel pleased about that go with. I believe there’s a form of instinct that tells me that this actor would work effectively for sure roles. I’m so happy for Aparna, and even Manikandan, who has labored with me, has gone locations. I search for a ardour in folks. That takes me to good expertise.
So, did you discover these issues in Atharvaa?
Sri Ganesh: Positively. What I like about him is that he doesn’t take a look at performing as a day job. He includes himself in it full-time. For a kabbadi sequence within the movie, he took coaching within the sport by himself. He additionally includes himself with manufacturing points of the film like poster-making.
As somebody who has grow to be a director with none backing, what recommendation do you’ve gotten for folks with such goals?
Sri Ganesh: Grit is the one factor that has helped me maintain these 5 years. I maintain speaking about how Rahul Dravid is my inspiration (laughs). Regardless of the bowlers throw at him, he simply defends them it doesn’t matter what. Additionally, one has to be taught to simply accept rejection. I can’t anticipate everybody to simply accept my imaginative and prescient.
EMERGING singer/songwriter Stela Cole has launched a brand new single, “Rhapsody In Pink,” a gritty monitor about realizing your self-worth. A pop and hip-hop interpolation of George Gershwin’s “Rhapsody In Blue,” the monitor contains bursts of horns, regular claps, and bass-heavy beats. That is Cole’s newest single since acting on NBC’s American Music Contest earlier this 12 months and breaking the present’s season report for week 1 streaming with break-up single “DIY,” co-written by Tele. Cole has launched two EPs (Throwing Up Butterfliesin 2018,Woman Of The Hourin 2020) and a string of unbiased releases together with hit single “I Shot Cupid,” “You F O,” and the “Love Like Mine.”
Ang Huling El Bimbo to carry auditions
THE HIT musical Ang Huling El Bimbo (AHEB) will return onstage in 2023 at Newport World Resorts. Full Home Theater Firm (FHTC), Newport World Resorts’ manufacturing arm, has introduced an open casting name for lead and ensemble roles. events can submit a three-minute audition video to email@example.com singing a monitor from the musical, together with their CV, a scanned copy of their vaccination card, and a half-body photograph. Deadline of submissions is on Aug. 20, 5 p.m. Chosen actors might be notified for an in-person audition. The manufacturing is seeking to forged new female and male actors to play numerous principal and ensemble roles, together with the lead characters of Pleasure, Hector, Emman, and Anthony.For the older characters, aspirants have to be 35 to 45 years outdated. Their vocal vary have to be in tenor with robust high notes (outdated Emman and Hector), excessive baritone or tenor with robust mid-tones (outdated Anthony), and alto with robust low tones (outdated Pleasure). Dancing abilities usually are not required.For the youthful characters, the actors have to be 23 to 30 years outdated, whose vocal vary falls beneath tenor with robust high notes (younger Hector and Andre), tenor with robust mid-tones (younger Anthony), baritone robust mid and high notes (younger Emman), and alto with robust high notes (younger Pleasure). Younger Anthony will need to have good comedian timing. Primary dancing abilities are required for these roles. A baby actress aged 8 to 12 years outdated with singing expertise and performing background is required to fill the position of Ligaya. Ensemble roles are additionally open for each women and men aged 20 to 35 years outdated with good singing and dancing abilities. AHEB the musical follows the trials and triumphs of 4 buddies, set to the music of probably the most iconic Nineteen Nineties OPM bands.
Tala Gil releases new single
EXPECT a sweeter mix of pop on Tala Gil’s newest single, “cherry soda,” beneath Common Data Philippines. Tala Gil describes her first 2022 launch as “a enjoyable try at bubblegum pop,” and the lovechild of two of her chart-topping singles, “nothing private” and “ain’t leavin’ with out you.” “Cherry Soda” is on the market to stream on all digital music streaming platforms.
EIC on the Film explores Northern Spain
SPAIN’s northern coast, its wealthy historical past and thriving gastronomic society are explored within the new season of EIC on the Transfer, premiering Aug. 7 at 7:30 p.m. on Metro Channel. Metro Society editor-in-chief and EIC on the Transfer host Raul Manzano begins his exploration in Galicia, then Santander, the Basque Nation, and the town of Bilbao and the resort city of San Sebastian. EIC on the Transfer airs each Sunday starting Aug. 7, 7:30 p.m. on Metro Channel. Additionally it is out there on Sky Cable channel 52 (SD) and channel 174 (HD), Cignal channel 69, and GSAT channel 70.
Want Ko Lang celebrates 20 years
THIS August, Saturday afternoon present Want Ko Lang — hosted by GMA Information and Public Affairs mainstay Vicky Morales— celebrates 20 years of granting needs with cinematic anniversary episodes and its greatest presents so far. For 20 years, the award-winning GMA Public Affairs program has made life-changing reminiscences for Filipinos right here and overseas by fulfilling needs through mailed letters. This August, Morales will give the present’s greatest presents to deserving Filipinos, together with a Want Ko Lang monetary help amounting to P100,000. This system can be gifting away “Immediate Want” packages by its official Fb web page, together with home based business packages, devices, and money help, amongst others. Shot in high-def C700 cameras, the month-long particular options a few of the nation’s greatest actors led by Sid Lucero, Bianca Umali, Tessie Tomas, and Claudine Barretto. The anniversary is made additional particular with the discharge of this system’s unique soundtrack, to be recorded by Hannah Precillas, Anthony Rosaldo, Jessica Villarubin, and Ysabel Ortega. Want Ko Lang’s anniversary episodes will start airing on Aug. 6, 4 p.m., on GMA Community with stay streaming on GMA Public Affairs social media accounts. Viewers overseas can watch it as nicely through GMA Pinoy TV.
Jason Momoa stunned followers on a Hawaiian Airways flight when he took over flight attendant duties.
The 43-year-old ‘Aquaman’ star was seen on the flight pushing a trolley with sustainable water bottles created by his water firm, Mananalu, which he handed out to delighted passengers.
TikTok person Kylee Yoshikawa posted an 11-second clip of the actor and captioned it: “When Jason Momoa is your flight attendant.”
Passengers dubbed the star “Aguaman”, referencing his film ‘Aquaman’ together with a play on the Spanish phrase agua, which means water.
Along with the aluminum water bottles, Jason gave each passenger 10,000 Hawaiian Airways miles.
In the meantime, it was just lately reported that Jason – who cut up from Lisa Bonet in January after 16 years collectively and 5 years of marriage – has reconciled with on/off girlfriend Eiza Gonzalez.
He was noticed using his Harley Davidson with the ‘Child Driver’ star on the again in Malibu, California, in July, simply over a month after they have been reported to have gone their separate methods.
In accordance with footage obtained by DailyMail.com, the 32-year-old actress had her arms wrapped Jason as he took her out for a spin.
In June, it was reported Jason and Eiza had cut up after courting since being launched in February.
An insider stated on the time: “They love one another very a lot having dated quietly for a while earlier than it turned public. They’re in several life phases.”
The supply added the pair had been hoping “they could work it out”.
Eiza has beforehand been romantically linked to the likes of ‘Starvation Video games’ star Liam Hemsworth, ‘Secure Haven’ actor Josh Duhamel, and singer Maluma, and she or he beforehand dated ‘G.I. Joe: Retaliation’ star D.J. Cotrona.
Leisure information dwell updates: SGPC approves Aamir Khan’s sardar look in ‘Laal Singh Chaddha’
ETimes Dwell Weblog has all the most important Bollywood information updates, film bulletins, juicy gossip and extra… So if you’re in for all of the drama surrounding Aamir Khan’s ‘Laal Singh Chadha’ launch or the newest on the Katrina Kaif dying menace, Anushka Sharma taking pictures for her subsequent and extra, comply with this weblog for all dwell updates!Learn Much less
Coldplay’s Wembley Stadium live performance has been pushed again by two days resulting from a deliberate London Underground strike.
Chris Martin and co have been compelled to maneuver their present as a part of their ‘Music of the Spheres’ world tour from August 19 to August 21 as a part of the commercial motion within the British capital.
A press release learn: “On account of deliberate industrial motion on the London Underground community, Coldplay’s Wembley Stadium live performance on Friday 19 August 2022 has needed to be rescheduled for Sunday 21 August 2022.
“We have now been knowledgeable that there might be inadequate transport for ticket holders on August 19 so, with remorse, the occasion can’t be licensed for that day.
“All tickets for Friday 19 August will stay legitimate for Sunday 21 August.
“Any ticketholders who’re unable to attend the rescheduled present can get a full refund on their ticket and are requested to contact their level of buy earlier than 18:00 on Wednesday 10 August 2022.”
The ‘Paradise’ hitmakers additionally play the stadium on August 13 and 20, when a UK rail strike is deliberate, however these gigs are nonetheless going forward, with ticketholders suggested to test earlier than they journey.
Chris lately invited Hannah Reid of London Grammar – who’re supporting Coldplay on a number of dates of the jaunt – on stage to carry out their Selena Gomez duet, ‘Let Someone Go’, whereas the latter has additionally made an look to carry out the track.
In an unique interview with BANG Showbiz, Hannah stated Coldplay are “the rationale” she sings.
Describing the help slot as “a dream come true”, she stated: “It sounds actually tacky nevertheless it actually is a dream come true. One of many first CDs I purchased was Coldplay after I was 10 years previous so my 10-year-old self simply can’t consider that we’re attending to help not solely the most important and greatest band on this planet however the band who’re most likely the rationale that I sing. There are clearly a lot of singers who’ve influenced me however I simply keep in mind studying a few of their songs on the piano and so for me it was like a extremely large deal.”
The ‘Music of the Spheres’ tour continues in Brussels, Belgium on Friday (05.08.22).
Aaron Rodgers says ayahuasca had a profound influence on his life.
The 38-year-old Inexperienced Bay Packers quarterback – who was beforehand engaged to actress Shailene Woodley – credit the plant-based psychedelic drug with serving to him to focus extra on “self love”.
Chatting with Aubrey Marcus, the founding father of complement firm Onnit, on his podcast, Aaron stated: “To me, one of many core tenets of your psychological well being is that self-love. That’s what ayahuasca did for me, was assist me see tips on how to unconditionally love myself. It’s solely in that unconditional self love, that then I’m in a position to really be capable to unconditionally love others. And what higher option to work on my psychological well being than to have an expertise like that?
“The best present I may give my teammates, for my part, is to have the ability to present up and to be somebody who can mannequin unconditional like to them. I imply clearly it’s essential I play effectively, and present up and lead and all that stuff. They received’t care about what you say till they know the way a lot you care.”
And Aaron credited ayahuasca with serving to him to win MVP [Most Valuable Player] back-to-back in 2020 and 2021.
He stated: “I do not assume it is a coincidence. I actually do not. I do not actually imagine in coincidences at this level. It is the universe bringing issues to occur after they’re presupposed to occur.
“There’s indicators and synchronicities throughout us always if we’re awake sufficient to see them and to take them in and to hearken to our instinct when it is talking to us or pounding us within the head saying, ‘Hey dummy, that is what you are presupposed to be doing.’
“For me, I did not try this and assume ‘oh, I am by no means taking part in soccer once more’. No, it gave me a deep and significant appreciation for all times. My intention the primary evening stepping into was ‘I wish to really feel what pure love seems like.’ That was my intention. And I did. I actually did. I had a magical expertise with the feeling of feeling 100 totally different palms on my physique imparting a blessing of affection and forgiveness for myself and gratitude for this life from what appeared to be my ancestors.
“It set me on my course to have the ability to return in to my job and have a distinct perspective on issues. To be far more free at work, as a pacesetter, as a teammate, as a buddy, as a lover. I actually really feel like that have paved the way in which for me to have the most effective season of my profession (in 2020).”
Director G S Panicker, who directed and produced seven movies in Malayalam and different languages, handed away in Chennai on Thursday. He was battling most cancers for a while now and was therapy at a medical school there.
G S Panicker is most well-known for his debutant work ‘Ekakini’ launched in 1976, that includes Shobha, Indra Balan and Ravi Menon within the lead roles. The film, which gained a number of awards together with the most effective movie, is taken into account to be the primary highway film in Malayalam. The film has been based mostly on M T Vasudevan Nair’s quick story titled ‘Karutha Chandran’.
He has additionally helmed different motion pictures based mostly on works of literature, together with Sethu’s well-known novel ‘Pandavapuram. ‘Sahyante Makan’ was based mostly on Vyloppilli Sreedhara Menon’s work. ‘Prakrithi Manohari’, Bhoothapandi, ‘Vasarashaya’ are his different movies.
Based on studies, he had plans to direct a film in 2018, however that didn’t take off. Panicker was a Thiruvananthapuram native.